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Time: 4:30 PM – 5:15 PM


People and Prosperity are at the center of Communications and Fundraising! Lindy and Carrie  will share multiple practices (both in person/virtually – print format and in person) of the Iowa  STEM Council and Regional Hub networks to connect with and engage various audiences in  STEM through a PPT presentation, video and audio content, as well as techniques to secure and  recognize funders. We will ask session participants to share best practices as a group, and in the  final portion of the session, assemble break out teams to engage in discussion of practices to  take home and implement. 


Learning Goals: 1) Being creative/innovate in your communications/fundraising to various  audiences to get them engaged. 2) Using data to analyze effectiveness. 3) Learning various  techniques and methods to reach your audiences (whether in-person/virtual/print/digital) 4)  Developing peer relationships with funders to help create other funding opportunities. 

Topics to be covered: 1) Being creative with your communications to capture and engage your  current and potential audiences. 2) Data – What to use and how to use it. 3) Innovation  through the pandemic and pivoting from all print/in-person messaging and events to virtual  opportunities (STEM Podcasts, Teachable Moments, Virtual STEM Festivals, etc). 4) Engaging  funding partners through communications (STEM Billboards, STEM Gems) 5) Presenting  opportunities for funders to lead peer-to-peer discussion on funding projects (CSE campaign)  6) Communication through events (STEM Day at Capitol & State Fair and STEM Summits) 

Session Format/Engagement of Audience: 1) Introduction of Lindy/Carrie and the STEM Council  Ecosystem through the use of communications (PPT, Audio, Visual, and testimonials). –2)  Questions and open forum with participants about their best practices/techniques, captured on  either flip pads or Google Sheet (will provide link to participants). 3) Breakout groups to discuss  strategies they had heard, and how they might implement them in their own ecosystems,  followed by report out to entire group. 

Addressing Failure/Room for Opportunities: We will each share an example of a technique we  designed and tried, that did not quite go the way that we anticipated it was, and what we  learned from it.